Coming last

Corporate events are naturally competitive. Many clients try to tone down the competition element because they want the outcome to be team building and not demoralising. However, humans are naturally competitive and they want to know how they've done and how that compares to the other participants.

Often there is a debrief at the event of the event, perhaps with presentation of prizes. Most of the time people don't take this too seriously but it remains that if there are, say, ten teams it's going to be disappointing to be the team who comes last.

So, what's the best way to deal with coming last?