The best corporate events provide a stage on which clients can build on their history together through shared experiences. It's important not to lead participants too much and control their every action. Really the event manager needs to take a step back, because it's not about them. Clients will be laughing at 'in jokes' that the instructor won't understand, and it ruins the flow if they feel the need to be part of the team they're working with.
You may be the best instructor in the world and the event may be the most exciting and novel on offer, but the real value for the client will be the hundred of little moments between the participants.
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