Event instructors need to be smart of appearance and intelligent enough to communicate ideas and concepts to the client. They also need experience of the activities they are instructing; people can tell if someone has never actually tried the event and you can't get an all round view without experiencing it first hand.
The one quality which separates an average instructor from a good one is the ability to connect with people. You have to be 'present' on the day, which may seem an odd thing to say but in reality people are often not present when they seem to be in front of you. They're thinking about the weekend or something that is more important to them.
A connected instructor is present, cares about the client and wants them to get the maximum return from their investment.
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