Embedding company values

Film making is a very effective way of embedding company values. Many employees are unfamiliar with the company values that are published in annual reports and on the corporate website. The words and concepts seem remote and unfamiliar.

Using a film making team building event to make people more familiar with their corporate values is effective and makes a fun experience out of an important business objective.

On a recent event teams were given two out of their company's four stated values and they had to create a film from which the other teams could guess which values they were representing. They couldn't say the word or write it down, it had to be clear from the film.

There were four teams in total and all eight values were covered. The result was interesting and fun and working with the company values for a day helped everyone in the group to become familiar with not just the words but the behaviour behind them. The result was much more powerful and authentic that learning by rote.