I blogged a while ago about hotels not answering their telephones. Yesterday I was trying to place a £10,000 booking and half of the hotels I tried to contact did not answer their phone, or didn't have anyone available who could help me. It just doesn't make sense.
I Tweeted about the problem and was immediately telephoned by a venue finding agency and a hotel group. Pretty impressive. There's the thing, really. You can divide the market into two types of business. The first type just doesn't seem to care, or isn't very switched on. The second type is right there on the pulse, reacting immediately to the changing world not only by answering the phone but scanning proactively for opportunities.
I don't have any data to prove the theory, but I can be fairly confident that the latter will be more successful.
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